Skip the ICP and your pipeline will never convert. Learn what an ideal customer profile is, how to build one, and grab the free B2B template.
A go-to-market strategy is your plan for bringing a product to market and winning customers. Here’s how to build one that actually works.
Pushpendu is an SEO specialist and growth marketer focused on go-to-market strategy, AI search optimization, and organic brand authority. He writes on topics including GTM strategy, AI-powered lead generation, sales intelligence, content-led growth, and the evolving role of AI in B2B revenue operations.
His background spans both sides of the revenue equation. Years in sales and customer relationship management gave him a ground-level understanding of how buyers behave, what drives pipeline, and how GTM teams actually operate under pressure.
He holds an MBA in Marketing and Business Analytics and brings deep expertise in technical SEO, GEO, AEO, E-E-A-T focused content strategy, and AI-powered search visibility across LLMs and next-generation search platforms.
◆ Expertise
◆ Education
MBA — Marketing & Business Analytics
Specialization in SEO, GEO & AI Search Strategy
